Most trade websites try to say everything and end up saying nothing — a list of every service, a stock photo of a hard hat, and a phone number buried in the footer. A homeowner comparing three firms gives your site about as long as it takes to boil a kettle. Here are the five things that earn their place.
1. A headline that says what you do, and where
No riddles. “Bathroom fitting across Cheltenham and Gloucester” beats “Quality you can trust” every time. The homeowner should know in one line that you do their job, in their area.
2. One obvious way to get in touch
A phone number that works as a tap-to-call button on a phone, repeated at the top and bottom. Add WhatsApp if that’s how you run your day. Then one clear form for people who’d rather write — not five competing buttons.
3. Finished jobs, shown properly
This is the one most builders skip. Not a gallery of forty unlabelled photos — a handful of real jobs, each with a before, a during and an after, and two lines on what the customer wanted and what you did. That’s what makes a homeowner stop comparing on price.
4. The answer to “why you?”
A short, specific reason you’re the safe choice. “We strip back to the joists and fix what we find before we tile” says more than “quality workmanship and competitive prices,” which every firm claims.
5. The basics, findable in a second
- The towns and villages you cover, named in the copy
- Your reviews, or a link to your Google profile
- Roughly what a typical job costs, or at least where it starts
Strip away anything that doesn’t serve those five. Clarity is what wins the call — not clutter.
Is your website winning you the quote?
We build trade websites around finished jobs, so every project page sells the next one. For a quote, email info@torqpoint.com or start a project.